Tommy Hilfiger Briefing
Tommy Hilfiger briefing
Brands & Identity
During the specialization Brands & Identity me and my partner got a real briefing from the Tommy Hilfiger HQ and needed to solve this with our own creative ideas.
The main question of the briefing was how to get a new online target audience into the offline shopping area.
The outcome of this project was a concept book, an online campaign and a presentation for Tommy Hilfiger with in the end an explanatory video.
The people of Tommy Hilfiger took our work and shared it with their co-workers for future plans. Now, 2 years later, they took our design concept and brought it to life in their new stores. See the article below for more details.